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mobile advertising, powered by: (who else) Google

posted in Marketing on July 14th, 2007

Google just stealth-launched a new service (beta, naturally) in the Americas called AdSense for mobile. The service has already been tested for about 15 months now in Japan and was deemed successful enough to roll it out to a broader public.

While I am not a huge fan of advertising in general, I believe that the monetary reward that a publisher can get from services like AdSense can be beneficial to the end user as far as making content freely available goes.

If Google enforces the same guidelines as it does with “normal” AdSense, I believe that this will be a great way to provide mobile users with content free of charge, while at the same time being able to monetize those same visitors.

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