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BRIGHT.tv - Qbic Hotel

posted in Media on July 31st, 2007

For about a month now, my favourite lifestyle / tech / design magazine, BRIGHT, has been releasing episodes of what they call BRIGHT.tv. A not-so-revolutionary form of media distribution, but nonetheless, one that is important to me.

Today’s episode of BRIGHT.tv featured the soon to be open for the public Qbic Hotel, a low-cost, medium-high-quality hotel that is completely automated: At Qbic Hotel, you do not have to wait in line for a slow receptionist to book you into the system and you do not have to put up with, sometimes, annoying room service guys.

Granted, some people value great service and to be honest, I do not mind staying in hotels that cater for your every wish, but if you are just staying in the city for a night and want to get some sleep and not be hassled by anyone, Qbic might be interesting to you.

With rooms ranging from roughly $50 to roughly $190, the rooms are cheap, for Amsterdam’ish standards anyway. Designed by a professional and accomplished designer, the rooms look very inviting and have just enough to keep you happy for the time you spend there.

I’d definitely stay at Qbic if the need arises, but you should be your own judge.

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Way to do Guerilla Marketing!

posted in Marketing on December 6th, 2006

Back at the The Next Web conference, I was first presented with a product called “Fleck“, basically a web 2.0 post-it service. Now, since this probably doesn’t make much sense to most people, I’d suggest clicking on this link and experiencing the goodness that is Fleck for yourself.

Fleck is a project by Boris Veldhuijzen van Zanten, Patrick de Laive and Arjen Schat - if you don’t know those names, you don’t know your internet history very well, I guess. These three guys, like they’ve done so many times before, came up with the whole idea and coded it from the ground up and made sure it was ready to rock when they released it into the wild.

Being a privately funded company, means, to me at least, that there aren’t loads of resources for extensive marketing so the Fleck team came up with something unique, something perfectly suited for their service:

Fleck’ians invaded BRIGHTLive and Fleck’ed just about anything they saw.

Total cost of this gig is probably around EUR 20, if not less. Total exposure is probably worth 20 times as much. Great job guys, that’s the way to do guerilla marketing!

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BRIGHTLive - recap

posted in Events on December 4th, 2006

Three days ago, I attended BRIGHTLive with some friends of mine and considering the price we paid, we certainly got our money’s worth. The whole venue was a lot more commercial than I’d have liked it to be, but that’s to be expected really. It’s the same for CeBIT and other, similar events.

I’ll cut the guys from BRIGHT some slack though, since this was the first incarnation and I’m quite certain that the next BRIGHTLives will be a lot bigger.

When I first read BRIGHT, at the Web 2.0 conference “The Next Web“, I was immediately sold. The content of this mag links up nicely with my topics of interest and it’s generally stuff that isn’t available 6 weeks up front via the internet (to be honest, it probably is, but I’m too lazy to spend time on looking for it).

So, back then, I signed up for a trial of three issues and read thru the day I received each one; I wanted to prolong my subscription, but decided to wait a little bit, till after BRIGHTLive, to see if they’d come up with a really good reason.

Turns out I don’t have to wait that long: I managed to talk Dion, a BRIGHTLive staffer, into handing me over one of the official BRIGHTLive tee’s for nada. In return, I signed up for another three issues of their mag. Quite the win-win situation for both of us, especially considering that the official price for those tees was EUR 25. Thanks Dion!

All in all, BRIGHTLive was certainly worth the time, especially if you consider that we got to see an improv-performance from BOOM Chicago new show “Me, MySpace and iPod”. I even managed to record one of their songs, albeit the visual result turned out quite bad. Turns out that BOOM Chicago isn’t for everyone. While I loved their show and couldn’t stop laughing, the other guys attending the show didn’t appreciate it as much.

Naturally, I’ve uploaded a “few” shots from BRIGHTLive to my gallery too. Enjoy.

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BRIGHTlive - live entry #2

posted in Events on December 1st, 2006

Today was awesome. We had loads of fun with alł the gadgets and toys here. this expo showcased some really hot stuff, most of it way too expensive, yet still insanely cool.

After some three hours we decided that it was time for a short break. We found a cosy Chinese take-away and enjoyed some of the most delicious wok food I’ve aten in a long time.

Now, I’m back at BRIGHTlive to finish off the evening with, what I expect to be an amazing performance from the guys (and gals) from BOOM Chicago.

As always, I took loads of pictures and I’ll upload them later on.

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BRIGHTlive - live entry #1

posted in Events on December 1st, 2006

Okay, time for some blogging now.

So far, BRIGHTlive rocks. We were one of the first to enter the building. The whole event is located in the beautiful Westergasfabriek, kind of like old meets ultra-new.

BRIGHTlive is supposed to be a fresh, fun and frigging great experience and if you´re not here you´re missing out big time, seriously.

More blogging later, I gotta take care of my inner geek now.

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