Pablo - The Drug Mule Dog

posted in Media on December 14th, 2008

Whenever I am in other countries, I try to get some downtime in, so I can watch some local ads, because I always find it interesting to see how other nations deal with problems such as racism, STDs and substance abuse.

On my recent trip to Liverpool, I stumbled across this little gem, which tells the story of Pablo, a dog used to smuggle cocaine in the UK.

The ad, which is part of a series of four, highlights a site called Talk to Frank where those that are interested can get more information on the effects of cocaine and how to deal with the aftermaths.

The content of the ad is confronting in nature, but not too graphic, which makes the spot accessible for a broad range of people, this is especially true given how the information in the ad is presented.

It is also interesting to see how the emotional factor is used in the ad - after all: would anybody really want to see a cute dog like Pablo cut open just for a few grams of coke?