Way to do Guerilla Marketing!

posted in Marketing on December 6th, 2006

Back at the The Next Web conference, I was first presented with a product called “Fleck“, basically a web 2.0 post-it service. Now, since this probably doesn’t make much sense to most people, I’d suggest clicking on this link and experiencing the goodness that is Fleck for yourself.

Fleck is a project by Boris Veldhuijzen van Zanten, Patrick de Laive and Arjen Schat - if you don’t know those names, you don’t know your internet history very well, I guess. These three guys, like they’ve done so many times before, came up with the whole idea and coded it from the ground up and made sure it was ready to rock when they released it into the wild.

Being a privately funded company, means, to me at least, that there aren’t loads of resources for extensive marketing so the Fleck team came up with something unique, something perfectly suited for their service:

Fleck’ians invaded BRIGHTLive and Fleck’ed just about anything they saw.

Total cost of this gig is probably around EUR 20, if not less. Total exposure is probably worth 20 times as much. Great job guys, that’s the way to do guerilla marketing!

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