The goodness that is contained within us

posted in Media on March 22nd, 2007

Imagine this: every year, about 100,000 people die because they suffer from organ failure and are unable to be treated, either because no compatible organs can be provided at all, or, if compatible organs are available, they are found too late, at a time when the point-of-no-return has been long passed.

Now imagine the following situation: With todays medicine and cloning techniques, it is, essentially possible to reconstruct the genome of our genetical ancestor. The one lifeform we all derive from. This would be a huge step forward, not only would that mean that humanity has reached a level of sophistication that it’s able to, essentially, play God, but actually do good and save itself from extinction.

Naturally, you’ll ask yourself, “why bother and go back that much in time, when we can just clone a normal organ and put that in”. Being a crossmedia engineering student, I can’t completely explain this, but I know this:

First of all, there is no way, yet, to only clone an organ and not get all the other stuff that comes with it at the same time. Organs, unlike plants, cannot grow in isolation, they need the environment only a human body (or highly modified animal body, rats are used for this from time to time) can provide. Otherwise, you’ll get a “dead shell”, so to speak. A piece of tissue that hasn’t matured correctly and probably matured in ways that are incompatible with your needs anyway.

Every person’s genome is different, what works for one, doesn’t work for the other. If you’ve ever seen ER or Grey’s Anatomy, you’ll know that people who get transplants sometimes reject them. Their body deems the replacement organ incompatible with the host and therefore stops supporting (read: providing the organ with oxygen, blood and other fluids) said organ. The result can be fatal, not only for the organ but also for the host.

Luckily, there are companies out there that see the importance of providing humanity with a supply of compatible organs. One of these companies is called GENADA. Little is known about them and their website isn’t all that informative either, but from what I heard in the comunity, they got a good thing going. Something that will, if it works out, not only change the lives of thousands of people, but also will make some investors rich(er) beyond belief.

Even though GENADA tries their levelbest in limitting the amount of information that is able to leave their premises, I know of at least one account of a person who worked there and decided to start talking.

Well, literally speaking, said person didn’t start talking directly, but they found a way to channel their information too, a middleman of sorts.

They say that artists use lies to tell the truth and I have to agree. In probably every story you read, you’ll find some sort of truth. Maybe that truth is tainted by the beliefs of the author, maybe it’s not - the only one who knows that for sure is the author himself.

Either way, we do know this: there’s more and more on this world happening beyond what the public actually knows.

Scott Sigler also contributes to this kind of “game”. His kick-ass book Ancestor was first published in the fall of 2005, as an audio only book. Now, you can download the whole PDF for free, from his site.

If you’re looking for high quality entertainment, for free, go to the site, download a copy and don’t put it away. Start reading it immediately, you’ll love it. Sigler has a way of describing things in such vivid detail that you’ll feel cold sweat forming on your palms and sometimes, he’ll do his best to make your stomach turn.

I’m certain that you’ll enjoy his story and if you do, spread the word. Tell others about it and maybe even pre order his book on April 1st 2007. Show the man that you appreciate his work and show that independent authors are a force to be reckoned with.

Way to do Guerilla Marketing!

posted in Marketing on December 6th, 2006

Back at the The Next Web conference, I was first presented with a product called “Fleck“, basically a web 2.0 post-it service. Now, since this probably doesn’t make much sense to most people, I’d suggest clicking on this link and experiencing the goodness that is Fleck for yourself.

Fleck is a project by Boris Veldhuijzen van Zanten, Patrick de Laive and Arjen Schat - if you don’t know those names, you don’t know your internet history very well, I guess. These three guys, like they’ve done so many times before, came up with the whole idea and coded it from the ground up and made sure it was ready to rock when they released it into the wild.

Being a privately funded company, means, to me at least, that there aren’t loads of resources for extensive marketing so the Fleck team came up with something unique, something perfectly suited for their service:

Fleck’ians invaded BRIGHTLive and Fleck’ed just about anything they saw.

Total cost of this gig is probably around EUR 20, if not less. Total exposure is probably worth 20 times as much. Great job guys, that’s the way to do guerilla marketing!

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